Fenty Beauty, founded by Rihanna, has achieved a milestone by becoming the first beauty brand to partner with the Olympic and Paralympic Games. This groundbreaking collaboration underscores Fenty Beauty’s commitment to inclusivity and diversity.
Rihanna announced the partnership on Instagram, stating, “Tried to tell yall….we outside all 2024. PROUD to announce that @FentyBeauty is a premium partner of the Olympic AND Paralympic Games baby.”
This alliance is expected to blend the worlds of beauty and sports in novel ways. Fenty Beauty will likely participate in various events and initiatives during the games, showcasing its range of products designed for all skin tones and types. The partnership aims to bring a fresh perspective to these prestigious sporting events, further cementing Fenty Beauty’s position as an industry innovator.