Champagne937’s New Single ‘Say Less’ Out Now
Independent hip hop is alive and thriving, and few artists are carrying the banner with more ambition and creativity than Champagne937. The Dayton, Ohio native has gone from HBCU quarterback to full-fledged rap entrepreneur, and his latest release, Say Less, is proof that his vision knows no borders.
Shot in the Dominican Republic, the video transforms everyday streets into a full-blown festival, bringing locals together for a spectacle that feels both authentic and cinematic. For Champagne, it wasn’t just another shoot—it was a defining moment in his journey.
Turning a Vision Into a Movement
“I went to the Dominican Republic for a week,” Champagne recalls, “and one of those days we decided to throw a block party just to film Say Less. We got blessings from the police, the whole town pulled up, people came on bikes, and we even had a fire breather. It turned into something way bigger than a video—it was a moment.”
That sense of community is exactly what Champagne wants his music to embody. His lifestyle brand, Jetway (short for Just Enjoy The Way), is about more than songs—it’s about creating experiences. The Say Less shoot gave fans a glimpse into how Jetway translates music into memory.
Watch ‘Say Less’ here: https://www.youtube.com/watch?v=tn9dkRX_X9w
Building on Viral Momentum
Say Less follows Champagne’s breakout visuals for Kissed By Fire, which amassed more than 100,000 YouTube views and earned coverage from outlets like Earmilk and Ghana Plug. Shot by director Sure Gordon in New York, that video showcased Champagne’s ability to merge high-level production with raw storytelling.
Where Kissed By Fire was cinematic and stylized, Say Less is vibrant and rooted in community. The duality highlights Champagne’s versatility—not just as a rapper, but as a curator of experiences.
“My big thing is I’m a consumer first,” he explains. “I make music I want to hear. And I package it in ways that feel real, whether that’s a polished New York shoot or a block party in the DR.”
The Jetway Philosophy
Jetway isn’t just a name on merch—it’s Champagne’s entire ethos. “It’s not about being the loudest in the room, but the most remembered,” he says. “That’s how I approach my music and my life.”
Through Jetway, Champagne has launched a series of creative endeavors, from The Jetway Show (a vlog-meets-comedy series inspired by Curb Your Enthusiasm and Dave) to plans for intimate concerts under the banner “Ladies Love Champagne.” Every move reinforces the brand’s core: enjoying the journey while building something unforgettable.
Why Independence Matters
Remaining independent has allowed Champagne to execute these ambitious ideas without compromise. From writing his own treatments and scouting locations to running ad campaigns, he operates with the mindset of both an artist and a startup founder.
“I like the fact that I can choose my own destiny,” he says. “It’s not just about dropping music—it’s about building partnerships, creating content, and making sure Jetway stands for something bigger.”
That independence hasn’t slowed him down. In fact, it’s attracted attention from both fans and institutions. His ongoing partnership with Wright State University’s Master’s in Marketing Analytics program has turned Jetway into a case study for graduate students, who use his real-world data to develop campaigns and growth strategies.
The Road Ahead
With Say Less making noise online, Champagne is already gearing up for what’s next. He’s hitting the road on a college tour this fall, performing at Kentucky State and Michigan State, with plans for more campus stops. At the same time, he’s considering dropping a full project by early next year—a collection fans have been waiting for.
And while the music stays front and center, Champagne’s bigger vision remains clear. Jetway isn’t just a rap brand—it’s a movement that will one day expand into travel, lifestyle, and beyond. “The ultimate goal is Jetway Airlines,” he says with a grin. “The greatest party in the sky.”
With Say Less, Champagne937 proves that independent artistry can be as bold, global, and community-driven as any major label release. By bringing the Dominican Republic to life through music, he’s not just dropping visuals—he’s creating memories, building a brand, and reminding fans why he’s one of the most exciting rising artists in hip hop.
